Mortgage Professional America
Reaching 78,000+ mortgage professionals daily
About Us
Traffic & Audience
Editorial Calendar
Digital Solutions
Print Solutions
Other Innovative Solutions
About us
Mortgage Professional America is produced by Key Media Business Information, a global, award-winning specialist in mortgage and property publications, websites and events.
MPA thrives to be the go-to source for originators. Our daily news coverage features tips from top originators, insights from lenders, marketing strategies, industry news, and more.
Mortgage Professional America marketing solutions:
■ Website
■ Newsletters
■ Interactive Digital Content
■ Podcasts
■ Lead Generation
■ Video
■ Roundtables
■ Sponsored Content
■ Special Reports
■ Research
9,633
Publisher Accolades
hard-copy distribution
16,711
e-mag circulation
Get in Touch
Editorial Calendar
Traffic & Audience
Audience Extension
MPA connects mortgage and finance professionals, service providers and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Channel Sponsorships
Are you looking to place advertising around relevant content while establishing thought leadership to a targeted audience? If so, our channel sponsorships are a great fit.
Key AI
KEY AI is Mortgage Professional America’s data-driven digital marketing platform that drives your target audience segments to engage with your product or service through targeted marketing campaigns.
Interactive Digital Content is an opportunity to showcase your organization’s expertise through various thought leadership packages. These turnkey packages all include promotional programs to reach dedicated audiences through email, social media and audience extension.
Digital Solutions
Other Innovative Solutions
Australia - Canada - NZ - Philippines - UK - USA
www.keymedia.com
Magazine
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, MPA now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Mortage Professional America campaign and experience higher, qualified traffic and increased conversion.
How it works?
02
Continue to reach user with digital adsafter they leave MPA site, and travel toother brand-safe sites, building frequency.
13 February
Leader Profile/ Big Interview
The Big Interview is great for spotlighting individuals, leadership, or companies
Investment - $10,000 (add video for another $3,500)
Interactive Digital Content
Click to learn more
Whitepaper Campaigns
We can amplify your content – whether it’s a white paper, special report or opinion piece – through distribution to our subscriber database
Webinars
Drive your message home to an engaged target audience in your unique 45-minute live presentation, then go in-depth with a 15-minute Q&A session
Events
Sponsored executive roundtable/think tanks focused around sponsors topic of choice
Get in Touch
71,000+
Social Media Followers
78,000+
Email Opt-Ins
80,000
Monthly Online Users
12.50%
open rate
34,132
e-mag circulation
84,137
subscribers
Magazine
MPA magazine reaches thousands of mortgage and finance professionals.
Learn more
Website
MPAmag.com is the leading online resource for mortgage and finance professionals.
Learn more
01
User visits MPA website.
03
User is driven to your site or conversion page.
Go-live
Click to learn more
Booking Deadline (with video)
Booking Deadline (without video)
February
7 December
4 January
Deadlines
*Prices are exclusive of any applicable taxes.
Price per month (minimum 6-month commitment)
$7,000
Click to learn more
■ At least one ad in the section/channel newsletter each month
■ Ads on the website section/channel
■ Retargeting of the section/channel readers
■ Article featuring your company
■ Sponsored Post or Funded Deal in the section/channel newsletter
■ Non-QM
■ Commercial (private and hard money lending)
■ Wholesale
■ Technology
■ Reverse
Click to learn more
Brokers
Lenders
Aggregators
Brokerage Heads
Principals
Directors
Titles/Function
Interests/ Content Affinity
Alternative Lending
IIROC Advisors
ETFs
Fixed Income
Life Insurance
Brand Boost
Content Boost
Content Boost with Leads
Leverage content to reach prospects in-market for your products or services by nurturing them toward engagement with your brand. The end result is marketing-qualified leads delivered through an interactive dashboard in real-time to track campaign success and engagement.
Boost your content marketing and thought leadership with targeted campaigns that position your content in front of your ideal customers across multiple channels to drive qualified traffic to your content assets. Get advanced insight to engagement, including at the company level.
Amplify your advertising with targeted display campaigns that reach & nurture your target audience segments wherever they are browsing the web through social media & display advertising.
MPA's
Content Boost with Leads
Content Boost
Brand Boost
Click to learn more
Brand Boost
Learn more
Content Boost
Learn more
Content Boost with Leads
Learn more
Leader Profile/Big Interview
Leader Profile/Big Interview
Learn more
Exclusive Feature
Sector Focus
Learn more
Roundtable
Roundtable
Learn more
Virtual Video Roundtable
Virtual Video Roundtable
Learn more
Hover and click to learn more
Traffic & Audience
49%
readers earn an annual income of $75,000-$150,000
73%
readers have an annual loan settlement volume of $10m-$60
9,633
hard copy distribution
Distribution by location
79%
believe MPA helps them improve the way they run their business
91%
agree MPA is the leading business magazine for the mortgage and finance industry
71%
are mortgage brokers, brokerage heads, MDs and principals
1/2
2/2
2/4
Annual loan settlement volume
1/4
What do brokers want from aggregators?
4/4
3/4
16 January
9 November
7 December
January
Website
2/3
Homepage
1/2
Display & e-Newsletter
Website
The mortgage & finance industry's first, and its most trusted, online source of news, opinion and analysis.
Learn more
Newsletter
The leading e-newsletter for mortgage and finance professionals.
Learn more
Hover over each ad position for more information.
The mortgage & finance industry's first, and its most trusted, online source of news, opinion and analysis
Billboard
970x250, 300x250
50%
Position
Size
Native aricle
2/2
Mobile
Business Update
Business Update
Learn more
Big Deal
Big Deal
Learn more
See Publisher Accolades
Print Solutions
Read more
Read more
Read more
Display & e-Newsletter
Click to learn more
Magazine
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Double page spread
Outside back cover
Inside front cover
Full page
Half page (horizontal)
Half page (vertical)
Double page spread
Position
Size
Trim (w) 420mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Print solutions
Impact advertising
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Print solutions
Loose inserts
Belly wrap
Belly wrap pro
Magazine
Lorem ipsum dolor sit amet.
Learn more
Impact advertising
Lorem ipsum dolor sit amet.
Learn more
Position yourself alongside other thought leaders in an editorial feature that takes an in-depth look at a sector within your industry (two or more companies will be featured in this article).
Exclusive Feature
Interactive Digital Content
With the video roundtable, you can invite four panelists and
MPA can be used as the moderator
Investment - $10,000
Virtual Video Roundtable
Interactive Digital Content
This is a unique opportunity to position yourself as an industry thought leader by hosting a live roundtable with several decision-makers in an exclusive fine-dining venue, with extensive post-event coverage.
Roundtable
Interactive Digital Content
The Big Deal is an opportunity to spotlight a unique scenario that you were able to solve for a customer/partner
Investment - $4,500
Big Deal
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Business Update
Interactive Digital Content
Full page
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Outside back cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page horizontal
Position
Size
Trim (w) 186mm x (h) 119.5mm
No bleed
Inside front cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page vertical
Position
Size
Trim (w) 101mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Belly wrap
Position
Belly wrap pro
Position
Loose inserts
Position
*Rate does not include print or delivery.
Interactive Digital Content
Medium rectangle
Position
Size
300x250
100%
Half Page
Position
Size
300x600, 300x250
Fluid Wallpaper
Position
Size
Contact for spec size
100%
Overlay
Position
Size
640x480, 300x250
100%
Billboard
Position
Size
970x250, 300x250
Catfish
Position
Size
970x90,300x50
Native article
Position
Medium rectangle
Position
Size
300x250
100%
Catfish
Position
Size
300x50
50%
Newsletter
Our newsletter is sent daily (Monday - Friday) to over 78,000 subscribers. The newsletter features content from top originators, lending executives, marketing & technology, industry updates, and more.
Our newsletter has three great offerings. Our display banner (subject to availability) is $2,200 per week. The sponsored post (subject to availability) is $1,800 per week. An article inclusion (can be submitted or written by MPA) is $1,600.
Hover over each ad position for more information.
Display & e-Newsletter
Article
Position
Newsletter Display Ad
560x250
Position
Size
Clickthrough URL Headline
Introduction
338x225 image
45 characters including spaces, approximately 8 words depending on word length
110 character including spaces, approximately 20 words
Newsletter Display Ad
Position
Size
560x250
9.4%
0.5%
6%
21%
39%
1%
23%
4.49
Accurate and on-time commission payments
4.35
Quality of lending panel
4.13
Communication with brokers
4.19
Compliance support
4.15
BDM support
1= not important; 5 = extremely important
12%
< $10m
26%
$10m-$20m
35%
$20m-$40m
14%
$40m-$60m
13%
$60m+
Readers by job title
2%
Others
13%
Lenders
33%
Brokerage heads, principals , directors
52%
Brokers and loan writers
Number of years a broker
22%
>15 years
25%
6-15 years
26%
3-5 years
27%
<2 years
Readers by job title
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
15%
Lenders – Banks, non banks, mortgage managers, senior management
27%
Brokers – Industry graduates, loan writers
44%
Industry leaders – top performers, principals, company MDs, brokerage head
Website
100,000+
Monthly Online Users
Readership frequency
4%
Other
11%
Once permonth
38%
Once perweek
26%
Twice per week
21%
3+ times perweek
2/2
Readers by occupation
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
5%
Others - Realtors, Technology, Marketing, etc.
25%
Executives - Presidents, CEO's, VP's, etc.
70%
Loan Originators – Brokers, Loan Officers, Branch Managers, etc.
1/2
Traffic & Audience
Source: Touchstone Market Research 2017
80,000+
unique visitors
20m40s
average time on site
68,000+
Social Media Followers
Source: Google Analytics Monthly Average 2021
MPA 23.01
March
April
MPA 23.02
May
June
MPA 23.03
July
MPA 24.04
August
September
MPA 23.05
October
November
MPA 23.06
December
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Feature 6
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Feature 5
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Feature 4
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Feature 3
■ Cyber insurance
■ Flood
IBTV Episode
■ Lorem ipsum 2
■ Cyber
Sector Focus
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Feature 6
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Feature 5
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Feature 4
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Feature 3
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■ Construction Lending
Sector Focus
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■ Industry Icons
Special Report
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Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
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Leader Profile
■ Lorem ipsum 2
■ Non-QM Lending Virtual Roundtables
Sector Focus
■ Lorem ipsum 2
■ Broker Education
Global Virtual Roundtable
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Leader Profile
■ Non-QM Lending
■ Bridge Loans
Exclusive Feature
■ Lorem ipsum 2
■ Commercial Lending
Sector Focus
■ Lorem ipsum 2
■ NAMB National
In-Person Roundtable
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Leader Profile
■ Lorem ipsum 2
■ Non-QM Lending
Exclusive Feature
■ Lorem ipsum 2
■ Commercial lending
Sector Focus
■ Lorem ipsum 2
■ Top Workplaces
Special Report
■ NACL
■ AIME Fuse
In-Person Roundtable
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
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Feature 5
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Feature 4
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Feature 3
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Feature 2
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■ Private Lending
Global Virtual Roundtable
■ Lorem ipsum 2
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Feature 6
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Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
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Feature 3
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Feature 2
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■ Elite Women
Special Report
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Feature 6
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Feature 5
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Feature 4
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Feature 3
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Feature 2
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■ Diversity, Equity, and Inclusion
Global Virtual Roundtable
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Feature 6
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Feature 5
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Feature 4
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Feature 3
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Feature 2
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Feature 1
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Feature 6
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Feature 5
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■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 3
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 2
■ Lorem ipsum 2
■ Diversity, Equity, and Inclusion
Global Virtual Roundtable
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
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Feature 3
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 2
■ Lorem ipsum 2
■ Technology
Global Virtual Roundtable
■ Lorem ipsum 2
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Feature 6
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■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
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Feature 3
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Feature 2
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Feature 1
TBD
TBD
TBD
TBD
TBD
TBD
8 May
1 March
29 March
5 June
29 March
26 April
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
Key Audience Segments
Monthly web stats
Demographics
Social Media
Social Media
Monthly web stats
Demographics
Audience
Demographic
Audience
Demographic
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
What’s Included
Available Channels
What’s Included
Available Channels
Key Research & Insights
Multimedia
Content Marketing
Gain access to reader feedback and insights.
Read more
2-3 minute multi-media piece distributed to the e-newsletter database.
Read more
Sponsored content written by our journalists and delivered to our total readership.
Read more
Weekly Rate: $2,200
Weekly Rate: $2,200
$1,600
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
CPM Rate: $50
CPM Rate: $50
CPM Rate: $80
CPM Rate: $120
CPM Rate: $40
CPM Rate: $30
CPM Rate: $50
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Tap on each ad position for more information.
Titles/Function
Interests/ Content Affinity
Tap each ad position for more information.
Multimedia
Build trust and credibility by showing your knowledge and expertise via video
Learn more
Lead Generation
Generate sales leads, spread expertise and build your brand image
Learn more
Multimedia
For companies or individuals who are looking to create thought leadership outside of written content, we have great video and audio options to connect with our audience
Hover over each ad position for more information.
2/2
Podcast
1/2
TV
Display & e-Newsletter
$5,000
TV
Build trust and credibility by showing your knowledge and expertise via video
$3,000
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
Lead Generation
Lead generation is a great option for lenders and technology partners. We can generate unique, high quality leads with webinars and white papers.
Our team will use an aggressive promotion campaign to hit lead goals that include:
• An email blast
• Coverage in our daily newsletter
• Coverage on the website
• Online article promoting the webinar
• Social media promotion
Webinars are $7,000 and subject to availability and approval. White papers have a $65 cost per lead and are subject to availability and approval.
Hover over each ad position for more information.
2/2
Webinar
1/2
Whitepaper
Display & e-Newsletter
$65 per lead
Generate sales leads, spread expertise and build your brand image
Whitepaper
$7,000
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Learn more
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Learn more
Generate sales leads, spread expertise and build your brand image
Lead Generation
2/2
Podcast
1/2
TV
Tap on each ad position for more information.
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Display & e-Newsletter
Contact us to learn about rates
Build trust and credibility by showing your knowledge and expertise via video
TV
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
2/2
Webinar
1/2
Whitepaper
Tap on each ad position for more information.
Generate sales leads, spread expertise and build your brand image
Lead Generation
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
3/3
Power Panels
Mutual Funds
ESG/Socially Responsible Investments
Practice Management
WealthTech/FinTech
Contact us to learn about rates
Build trust and credibility by showing your knowledge and expertise via video
TV
Audience Extension
MPA connects mortgage and finance professionals, service providers and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, MPA now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Mortage Professional America campaign and experience higher, qualified traffic and increased conversion.
How it works?
03
User is driven to your site or conversion page.
02
Continue to reach user with digital ads
after they leave MPA site, and travel toother brand-safe sites, building frequency.
01
User visits MPA website.
Audience Extension
MPA connects mortgage and finance professionals, service providers and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, MPA now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Mortage Professional America campaign and experience higher, qualified traffic and increased conversion.
How it works?
03
User is driven to your site or conversion page.
02
Continue to reach user with digital adsafter they leave MPA site, and travel toother brand-safe sites, building frequency.
01
User visits MPA website.
Power Panel
Power Panel
Learn more
Join up to four industry leaders on power panels on key industry topics, leveraging you or your company as an industry thought leader.
Power Panel
Interactive Digital Content
Reverse
Technology
Wholesale
Commercial
(private and hard money lending)
Non-QM
Readers by occupation
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
5%
Others - Realtors, Technology, Marketing, etc.
25%
Executives - Presidents, CEO's, VP's, etc.
70%
Loan Originators – Brokers, Loan Officers, Branch Managers, etc.
12.50%
open rate
34,132
e-mag circulation
84,137
subscribers
Sponsored Post
Position
Size
Clickthrough URL Headline
Introduction
338x225 image
45 characters including spaces, approximately 8 words depending on word length
110 character including spaces, approximately 20 words
Weekly Rate: $1,800
Weekly rate: $1,800
Native Newsletter Banner
338x225 image
45 characters including spaces, approximately 8 words depending on word length
110 character including spaces, approximately 20 words
Position
Size
560x250
Position
Position
Size
Position
Size
Clickthrough URL Headline
Introduction
ure
Life Insurance
Fixed Income
ETFs
IIROC Advisors
Alternative Lending
Interests/ Content Affinity
Audience Extension
MPA connects mortgage and finance professionals, service providers and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, MPA now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Mortage Professional America campaign and experience higher, qualified traffic and increased conversion.
How it works?
03
User is driven to your site or conversion page.
02
Continue to reach user with digital ads
after they leave MPA site, and travel toother brand-safe sites, building frequency.
01
User visits MPA website.
Key Engage
Key Engage puts your marketing in front of your target accounts, prioritizing your key prospects and allocating your resources to reaching, nurturing and converting the accounts you want to win. Contact us for more details.
Account Based Leads (ABM)
Account Based Leads (ABM)
Learn more
Leads
Leads
Learn more
Display
Display
Learn more
Deliver high quality targeted leads minimum of 50, from either your ABM list or with direction of your ideal customer profile.
Account Based Leads (ABM)
Deliver high quality targeted leads minimum of 50 with direction of your ideal customer profile.
Leads
ABM targeting display advertising, minimum 50k impressions per month for 3-month commitment
Display
Key Engage
Key Engage puts your marketing in front of your target accounts, prioritizing your key prospects and allocating your resources to reaching, nurturing and converting the accounts you want to win. Contact us for more details.
Account Based Leads (ABM)
Leads
Display
Deliver high quality targeted leads minimum of 50, from either your ABM list or with direction of your ideal customer profile.
Account Based Leads (ABM)
Deliver high quality targeted leads minimum of 50 with direction of your ideal customer profile.
Leads
ABM targeting display advertising, minimum 50k impressions per month for 3-month commitment
Display
